Meet our Business Advisors
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Colette McEntee
Innovation and Advisory Lead Colette brings to Business Advisory more than twenty years of experience in the UK and Australia’s creative industries, innovation ecosystem and small business sector. She has developed, managed, and delivered complex and multifaceted projects for clients across WA, and has established a sound reputation for her ability to navigate complex projects with skill and sensitivity, whilst maintaining and developing grassroots connections and relationships. Community, innovation, and creativity have always been centre stage in her work. Her passion and integrity have been a driving force in a range of landmark projects. Since relocating from the Pilbara to the South West in 2014, Colette has connected Bunbury to a global community of entrepreneurs and innovators.
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Sana Turnock
Business Advisor - South West Sana has been in small/micro business for 20 years and has significant experience in adult education (public and private institutions), natural therapies, practitioner-based services, product development, hospitality, aged care, event planning, marketing, promotions, consulting and business advising in both the public and private sector. Sana has experienced success and challenges along the way and understands the business/entrepreneurial spirit. She brings her repertoire of skills into a business advisory capacity especially in the areas of mentoring, consulting, advising, facilitating, educating, writing and research. Sana brings enthusiasm, collaboration, motivation, innovation and creativity when working with people to move forward in business growth and development.
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Jerry Hoekman
Business Advisor - Digital Marketing Specialist Jerry Hoekman is Business Advisory’s Digital Marketing Specialist. Based in Mandurah, he is available for business advisory sessions and runs workshops in digital marketing, an area of huge demand. Jerry is originally from the Netherlands, and has lived and worked in different parts of the world as Digital Marketing Manager and Social Media Manager for large and small businesses. He has settled in Mandurah and enjoys bushwalking, reading mind-changing books and woodworking. He loves to travel, to get to know new cultures, and meet new people from all kinds of life and experience.
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Jasmine Porter
Business Advisor - South West & Peel Jasmine is a business consultant professional with extensive hands on experience across a range of areas, including industrial manufacturing, agriculture, retail and café culture. Having spent some time in the family business, she understands the nuances of operating such enterprises and the complexities of succession planning. She enjoys working with start ups, assisting people to commercialise their innovative ideas, and specialises in strategic marketing.
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Steve Walker
Business Advisor - South West & Peel Steve commenced his working career in Chartered Accounting eventually specializing in tax and later in corporate insolvency and business reconstruction. He then ventured into the corporate world working in various industry sectors and for the last 30 years as a senior executive with experience gained in international, national and local businesses large and small. Steve has been extensively involved in wind-ups, start-ups, mergers, acquisitions and business reconstructions. He likes to unwind the complexities of business and create a more simplified approach to business management using a number of tools that afford business owners & CEO’s more time to think innovatively about their businesses, helping build resilience, sustainability and agility.
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Craig Holland
Business Advisor - South West & Peel Craig has operated at senior executive or board level of state government, small business and the not for profit sector for the past twenty five years. He specialises in community and stakeholder engagement, business development, strategic and business planning and innovation facilitation services such as hackathons, design thinking and lean canvas modelling. Craig has provided business advisory and strategic planning services to the South West and other parts of WA and Australia for over 5 years and has helped many businesses along the way. Bringing significant expertise to the BASWP Team, Craig holds an MBA and a Cert IV in NFP governance.
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Josh Hardy
Business Advisor - South West & PeelJosh's skills and strengths reflect his instinctive entrepreneurial qualities. His experience is grounded in teamwork and team environments. Josh has deliberately taken on roles to hone his executive management skills, particularly in the areas of organisational leadership, change and financial management, strategic thinking and planning, time management, project and conflict management, as well as developing agile management skills. His broad-reaching experience within multiple industries focuses predominately on strategic business advice at a senior level. He is extremely capable at being able to identifying business weaknesses and threats and acting on opportunities by identifying business strengths.
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Veronica SmithBusiness Advisor - PeelVeronica is a passionate, experienced and highly skilled educator, coach, trainer and mentor. Having worked in government, non-government, not-for-profit and the private sector, Veronica has committed to developing her natural leadership qualities and utilising these to support others in achieving their goals and aspirations.
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