1. The phone stops ringing
At any point in time, your website might suddenly go off-line. If you have Google Analytics installed, a digital marketing specialist will be able to go into Analytics and, in most cases, pinpoint the cause of the issue in a matter of minutes. This will help you bring your site back online in a matter of hours, instead of days, and potentially save you clients and sales.
2. Where do my visitors live?
Even if your website is very successful at attracting large amounts of visitors each month, that does not mean they are potential clients. Google Analytics will quickly show you where your visitors live, what their browsing habits are, and what they are interested in. For example, Analytics might show you that 80% of your visitors live overseas, whereas you only sell within Australia. Knowing this will allow you to review your marketing messages, in order to attract more local people.
3. Why do my visitors not contact me?
You might attract a lot of visitors to your website, but the phone is not ringing. There could be many reasons why people are not contacting you when they visit your website. Your marketing message or design might give them the wrong impression; your navigation is too complicated to follow; or they might not be able to easily find out how to contact you. In each case, your potential client may leave to find a better site, losing you a sale. Google Analytics can show you where the bottlenecks are, so that you can improve the site to have visitors stay long enough to contact you.
4. On which screen do visitors see my site?
Knowing whether your visitors are accessing your site via their phones or their computers will allow you to adapt your site to the screen that is most used by your potential customers.
5. Which channel brings most sales?
Google Analytics will show you how your visitors found your site, whether this be from Google (SEO), social media, or perhaps your newsletter. More importantly, it can show you how many sales each channel brought you. If visitors arriving from Facebook bring you five times as many sales as those from your newsletter, then it might be a good idea to lower your efforts on the newsletter, and instead spend more time on your Facebook campaigns.
There are many more advantages of using Analytics, but the most important one is that if you do not use it, you might be wasting a lot of time on the wrong marketing campaigns.
Free Analytics Workshop
Do you have any questions, or would like to hear more about Analytics? Jerry regularly runs workshops on Google Analytics. Like our Facebook and Instagram, or head to the workshops section of our website to see if there are any coming up near you.
See you there,