by Jerry Hoekman
Did you know that Google ranks every page in your website for Google Searches? The good news is that the search engine allows you to write the title and description for each of your pages, meaning you can optimise your chances of high visibility and increased website traction. The way you do this depends on the web building platform you are using, and one of our consultants can help you with navigating this. Today, however, we'll be looking at how to find your website search results on google, and ideal text limits for titles and descriptions.
How do I find my search results?
There is a simple method to check all of your website's Google search results at once. Simply type 'site:your-site-name.com.au' into the Google search box, and hit enter.
The list of results that appear are all of the listings and pages that Google can find related to your site. This search will show the specific title and description for each of them, allowing you to have a complete overview of how your website appears on Google.
For example, when typing in “site:ispbusinessadvisory.com.au”, the following appears:
Length of your text
An important thing to consider is the length of your text. Google will only show a certain amount of text for each title and description. If your title or description for a page is too long, then it will be cut off, and the missing text will be replaced by “…”. For example, if you look at the image above, you will see that the descriptions of the last two results in the list are too long and have been cut-off by Google. This can not only look unprofessional, but it can also mean that your potential customers might miss a critical bit of information about your business, and because of this, they might even click on a competitor's website instead.
Google changes the maximum length of the titles and descriptions all of the time, but at the moment, the maximum allowed lengths are:
Title: 59 characters, including spaces
Description: 159 characters, including spaces
Keep in mind that a lot of people will find your site on their mobile phone, which has a standard limit of 120 characters long. Hence, best practice for your Google search description is to keep them as short as possible, with the most important part of the description placed at the beginning.
Remember, we can help you if you need any assistance with your website’s Google search results. Book a free 1-hour consultation below: