Getting Tourist Ready

Business Advisory are excited to be part of helping Collie business get tourism ready, and work toward becoming the Trails capital of WA.

We’ve now had our Business Advisor Julie Broad working from Collie for four weeks, applying her passion for tourism to providing free business advice and workshops to local businesses, in preparation for an increased tourist presence in town.

Julie has dived into Collie life, and learned plenty already about what this fantastic town has to offer – from unexpected paid forward coffees, to taking an early morning walk before work on the trails.

“The friendliness of the town is present in every business you walk into. Good country hospitality is super important and businesses are getting ready to ensure their visitors have a great experience,” Julie said.

Julie’s focus as she works to build Collie’s tourism presence will be that visitor experience.

“I’m going to be looking at what businesses are doing to ensure the visitor experience is always top of mind,” Julie said. “We want to make sure they can’t wait to come back, for them to share their experience on social media, give great reviews, and create an interest. My job is to help businesses in Collie embrace their role in ensuring a great visitor experience.”

Julie is already working with local businesses on a range of activities, from ensuring a consistent and up to date digital presence, to encouraging teams to get to know local tourism destinations, so they can become advocates for the region. She is also helping some of the local pubs identify simple food offerings (such as a Ploughman’s Lunch) that their staff can produce between the current closing times of 2 and 6pm.
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Julie is working out of 52 Steere St, Collie (underneath the Library) and is available on mobile 0438 591 959 or email julie.broad@ipsba.com.au.